Meat product brand storytelling: extracting values

By Rosana Cervera Agrofood journalist   The term has been coming up over and over again in recent years in the corporate communication and advertising context: storytelling, but we still haven’t coined anything that means exactly the same in Spanish. The Association of Public Relations Companies and Consultants defines storytelling in its Guide to Storytelling…

Aqualife AFVT, misting system for meat display units

Aqualife will be at the 3rd Meat Attraction to launch its new high-frequency misting system that keeps relative humidity (Rh) constant inside display units. This equipment creates optimal conditions to prevent dehydration due to water pressure differences. This prevents wastage caused by evaporation and improves meat quality. Aqualife systems keep products fresh, preserving weight, brightness,…