The Sheep and Goat Meat Interprofessional Organisation, INTEROVIC, has been present in Hong Kong with its participation in the Hofex fair, the largest international fair held in Hong Kong for the food and beverage sector. This action is part of the European campaign “Luxury Lamb from Europe” that Interovic has been developing in markets in other countries (Hong Kong, Israel, Saudi Arabia and the Arab Emirates).
This is a commitment to the internationalisation of the industry in order to promote the qualities and characteristics of lamb and kid meat, which will continue in September with their participation in Meat Attraction. In fact, in parallel to the fair, Interovic has been developing B2B actions in Hong Kong to establish direct contact with the main importers in the country, which has given rise to an opportunity to invite them to come to Meat Attraction and to get to know our products first-hand.
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